London · GTM engineer & revenue operator

Joe Waymark — I build the systems that build pipeline.

Four years building outbound revenue infrastructure inside an ecommerce-technology company — the systems I built helped drive $60M in closed-won revenue, $8.6M of contribution margin and a successful IPO, while I built and led BDR teams across the UK & Germany. Now moving into AI-native go-to-market. Part operator, part builder: I don't just run the sales motion, I engineer it.

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Snapshot

A GTM operator who thinks in systems, not just deals.

I started in cold outbound, learned to build the machine behind it, and led teams that scaled a region. I'm equally comfortable in a Clay workflow, a sales pipeline, and a line of code — which is increasingly where revenue gets built.

$60M
in closed-won revenue the systems I built helped drive
$8.6M
contribution margin (14.3%) — I optimise for margin, not top line
400%
year-over-year growth driven across EMEA
IPO
contributed to a successful public listing
Experience

Where I've built.

Pattern
BDR Manager, EMEA
Jul 2022 — Present
  • EMEA leadership: personally sourced £35m+ of that closed-won pipeline across the region, driving a 400% year-over-year increase — closing deals across the UK, Germany, Spain & UAE.
  • Team building: promoted to BDR Manager within 14 months; recruited and developed BDR teams in the UK and Germany, achieving 120%+ of targets.
  • Strategic innovation: spearheaded an automated outreach strategy that lifted activity 300%, holding a 52% open rate and 11% reply rate.
  • Hybrid AE role: moved into a blended BDR Manager / Account Executive seat, closing an £80k ACV deal with further pipeline behind it.
Loyalty Lion
Loyalty Executive (SDR)
Dec 2021 — Jul 2022
  • High-volume outbound: averaged 2,500 outreach activities per month, booking 8 qualified meetings within the first two months.
  • Personalised cadences: built new outreach sequences that drove consistent, high-quality engagement.
LeadsX
Founder
Jul 2021 — Feb 2022
  • Built a B2B lead-gen agency from scratch — 1,000+ monthly outreach activities and 15+ qualified meetings booked regularly.
  • Cross-industry: adapted the playbook across multiple sectors, sharpening outreach effectiveness and client acquisition.
Peter Pizzeria
Front of House Supervisor
Oct 2018 — Jul 2021
  • Led a team of 7 and introduced a star-incentive system that lifted weekly dessert sales 15% — alongside full-time study.
LGT Vestra US
Investment Assistant
Oct 2015 — Apr 2017
  • High-net-worth client service: handled HNW client interactions with the professionalism and discretion the role demanded.
Skills & tools

Operator and builder.

Go-to-market Outbound systems Clay & enrichment Email infrastructure & deliverability CRM & pipeline design Team building & leadership AI-native workflows
Technical Ruby on Rails JavaScript HTML & CSS SQL APIs No-code
Education

How I got here.

Le Wagon
Oct — Dec 2021
Full-stack coding bootcamp — Ruby on Rails, JavaScript, HTML, CSS, SQL, APIs.
Loughborough University
2016 — 2021
BSc Economics & Politics — Second Class Honours (Upper Division).
LGT Vestra US
2015 — 2016
Level 3 Diploma in Business Administration.
Mayflower High School
2008 — 2015
A-Levels: Economics (A), Business Studies (A), Law (B).
Beyond work

A bit more about me.

  • Charity fundraising: raised £1,500+ for Cancer Research UK through a white-collar boxing event.
  • International experience: solo-travelled across Southeast Asia for 13 weeks — adaptability under real conditions.
  • Student leadership: active member of the Loughborough Boxing Committee.
  • Interests: poker, no-code, coding, politics, golf and boxing.
Contact

Let's talk.

Always happy to talk go-to-market, AI-native operations, or building things that compound. The fastest way to reach me:

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